Holly Sugar® traces its roots back to 1905 in Holly, Colorado. Holly’s founder, Kenneth Schley, liked the name Holly because holly berries were traditional symbols of friendship and good cheer. Holly Sugar® became extremely popular among customers along the West Coast during the 1980’s.

In 1989 Imperial Sugar merged with the Holly Sugar Corporation, a company formed from eight beet-sugar processing plants, to form the Imperial Holly Corporation, a processor of both cane and beet sugar. In 2005 Imperial Sugar sold its interests in the Holly Sugar Corporation to the Southern Minnesota Beet Sugar Cooperative, but still retained the ownership rights to the brand Holly Sugar®.

illustration 1 - holly sugar

All it needs is....Holly Sugar!
Before Theodor Seuss Geisel became famous for his Dr. Seuss children’s book series, the cartoonist was commissioned in the 1950’s to illustrate advertisements for Holly Sugar. Always a fan favorite, Seuss’ advertising artwork is prized on the auction block, with one Holly Sugar’s painting being sold for $30,000. Most of the paintings created by Theodor Seuss Geisel for Holly are owned and displayed in Imperial Sugar’s headquarters in Sugar Land, Texas.

illustration 2 - holly sugar

illustration 3 - holly sugar

illustration 4 - holly sugar

illustration 5 - holly sugar

illustration 6 - holly sugar

Pure Cane Sugar: Sustainable and Non-GMO
Holly Sugar is made from pure sugar cane, a tropical grass that grows abundantly in warm, moist and tropical climates. Sugar cane is harvested by chopping off the stems or canes while leaving the roots so that the plant can grow again, making it a highly stainable crop. And sugar cane harvesting leaves nothing to waste; using every part of the plant, even the dried pulp (bagasse) which can be burned in boilers at the refinery to produce bioelectricity.

The Sweet Taste of Sugar
There’s a reason granulated sugar has been the sweetener of choice for over 2,000 years. Sugar is one of nature’s most versatile ingredients. It enhances flavor, aroma, texture and browning. It balances flavor and adds moisture to preserve freshness. And it packs a sweet punch at only 15 calories a teaspoon.
The Sweet Taste of Sugar
There’s a reason granulated sugar has been the sweetener of choice for over 2,000 years. Sugar is one of nature’s most versatile ingredients. It enhances flavor, aroma, texture and browning. It balances flavor and adds moisture to preserve freshness. And it packs a sweet punch at only 15 calories a teaspoon.